Mood board

For my mood board I wanted to include basic things that the audience will expect to see. First of all I will include a football in all of advertisements because if I didn't it wouldn't be conventional as I will be targeting the younger audience, I have decided this through the demographics table. Next I have chosen to include Steven Gerrard because most football adverts have a celebrity endorsement because if the audience see that a celebrity is wearing the kit that I am advertising then they will want to wear it to, they have that mind-set of the Succeeders that I have shown on my psychographics table, they aspire to be the best and want to be like the celebrities who are the best at what they do. Next up is the stadium, all footballers play big games in a stadium, obviously I cannot use a stadium because it would cost a lot of money to rent out. I will be including establishing shots like this to show where we have set the location so they know we are playing seriously rather than just playing in my back garden. There is also a photo of some footballers, I have included this to show what sort of advertisement it will be. It will be fast paced and will have a lot of camera angles to show just how fast my players will be going, these will include: Tracking shots, pull focus, whip pans and over the shoulder shots to show the goal that all of my players will have, to win. The next photo is the Liverpool football badge, this is just to purely include ideas of what my logo could be like. The rest of the images seen are purely to get some sort of idea of what costumes that I want.