Codes and conventions of Genre (Adidas Example)





Adidas are a huge company that provides all sorts of sports wear and gear, they get a lot of sponsors on football kits for legitimate teams in the FIFA league and other leagues around the world. In this video the footballers (celebrity endorsement) are showing off what they can but and this is conventional because they can get all of the boots and gear because they are very successful and in case you don't know who they are these use close ups to show the different footballers who clearly at the top of the game. Throughout the booming dialogue says 'there will be haters' which means that people are jealous of what they have (including Adidas products) this is a running theme throughout because it is conventional for there to be a message about being skilful in football when the adverts are on. This is always done to get them to buy things because in this genre football has be played by champions who win all of the time. The genre also almost always requires to have bright colours because they are stars, they shine bright. This advert conforms to this sort of colour connotation because the boots are very bright.


Also there are a lot of long shots and medium long shots, this to show how far they have come. Everything ties into this advert.
Another thing to mention is how long it is, it is quite a long advert, however this doesn't conform to the genre so in order to correct this I will make my Form and will make it very short so I get all of the necessary shots which will help me get a better video.

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