Codes and conventions for ancillary form (Radio)

Ancillaries are important because they follow a different type of rule, they fit a specific role such as advertising through cars or advertising shows by sponsoring them.
The radio is obviously for car because now a days no one listens to the radio because the television has become more popular but transport is a way to get around that because you cannot watch TV in the car.
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In this video I will be going through the audio rather than the visuals for this sky sports advert featuring Sean Bean, the dialogue is always important because if you didn't have one then you wouldn't be selling anything therefore it would be pointless. Also, the soundtrack is always included because it gives a lighter or more serious mood.

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