Codes and conventions of ancillary form (Sponsorship)

In this video I will be talking about the codes and conventions of ancillary form, this one will be the sponsorship.



This advert for a football beer advert is a perfect example of the conventions of time scales because sponsorship should be about 10 to 20 seconds long. I will be making my video that long but I will include more footage for the draft so I know which parts are best based on my audience feedback that I will get later on.
As for codes anything goes just as long as the shot doesn't linger on. In this sponsorship advert it is a rule of thirds and it remains on this shot for the entire thing apart from when the logo comes on at the end. The narrative is a man walks near a box that makes football sounds (Foley sound) when he goes near it, he kicks it and that's the end of it. The costume he wears is casual clothing so it is aimed at people who are any class that do not wear suits every day, mainly pub football fans.

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