Codes and conventions of Genre (Gatorade Example)

The advertisement starts off with Michael Jordan who is a basketball legend and hall of famer. He is included because everyone knows who he is, may not be his name but his face is recognised. It then cuts to a court establishing that he plays (or used to play basketball). Then a cut to him and he says "want to know the secret to victory?" which is quite powerful because it makes you think about what he needed to win so often. It then cuts to the seats around the court (continuous sound bridge throughout.) The seats mean that lots of people will be watching including fans and other spectators. It then shows Michael and the court, this character placement shows that he has had major experience with the secret to victory and has had millions watching him per game.
It then cuts to another scenario of another athlete doing weight training; this athlete I assume is an Olympian because you can see that he is working hard to push his limits, the props include a bench press with weights. After this this is when the main feature is added the Gatorade bottle that is a well known sports drink primarily used in America.
Then an American football player Peyton manning comes on in the next cut and says "go 3 by 13 in your rookie season" which means 3 wins and 13 losses, this is better coming from a veteran athlete as he became a great American football player later on in his career. It then shows his brother Eli and he says lead the league in interceptions. It puts on a positive gesture saying that even though seasons can be rough you can always step it up if you try hard enough.