Synopsis

For my video I want the player being the main focus at first with close ups of him talking about what makes him motivated and ambitious to be the best. It will then cut to him playing football doing trick and getting goals, I have asked the Halifax goalkeeper Tom to fill in as the goalie. I want them to have a eye line match showing that they are both competing to be the best. I want the lighting to be black and white because I want the main focus to be that it isn't a colourful friendly game; on the contrary I want it to be quite serious. I also will have my own brand and get both of the players to wear them as their own sort of endorsement contracts. The type of idea that I would like to have is of the Rooney advert for Nike when he was tested on his accuracy. This advert added a certain intensity to the advert and made the viewer think that if you bought the boots you would be more accurate with your shooting. They tried to prove this with Rooney as he beat all of the challenges and was on target every time. The intensity of the lasers made Rooney very quick and he had to think on his feet to beat his rival Fernando Torres. He was controlling the lasers but Rooney got past him showing the ideology the footballers all are valued in different skills and attributes.




For my second advertisement I want to have a female role, this is because a female role will appeal to a larger audience. As for props and mise en scene, it might be snowing so I will do the under armour or skins advert, this will take advantage of the weather, the establishing might be snow or it won't, but it will be cold weather which will match the mood and basic narrative and message that I want: if it is cold then you will have to face it with the correct clothing. I want the focus to be more calm and soft music that is very quiet, I will have lack of sound as it seems like there is an almost dead environment around, so there won't be any loud noises like there would be in summer. I will have a football for obvious reasons of following conventions that the audience will expect to see.






For the radio advertisement I wanted something that would really stand out to an audience. I had this thought in the cinema when the lights go out and there's a booming voice that makes everyone pay attention, that's what I want because many people listen to the sports channel in the car and I want them to hear what has to be said about my new football shoes. I got some inspiration from a few videos, some of them were visible but it was the audio rather than the visuals that were important. The other one is the VUE cinema advert which put a booming voice on and catches the audiences, the sound editing mixes the volume for a strong and effective performance.