Name of Brand

I have chosen PJ because it's an acronym, point jolt because the main message of my adverts are to covert energy into victory so its like a jolt of pure motivation to be the best. Jolt being the key word here, it means electricity.

Comments

Post a Comment

Popular posts from this blog

Mood board

Image
For my mood board I wanted to include basic things that the audience will expect to see. First of all I will include a football in all of advertisements because if I didn't it wouldn't be conventional as I will be targeting the younger audience, I have decided this through the demographics table. Next I have chosen to include Steven Gerrard because most football adverts have a celebrity endorsement because if the audience see that a celebrity is wearing the kit that I am advertising then they will want to wear it to, they have that mind-set of the Succeeders that I have shown on my psychographics table, they aspire to be the best and want to be like the celebrities who are the best at what they do. Next up is the stadium, all footballers play big games in a stadium, obviously I cannot use a stadium because it would cost a lot of money to rent out. I will be including establishing shots like this to show where we have set the location so they know we are playing seriously rat...
Read more

New script for the radio ancillary

Image
This is the new script because the last one I didn't feel that it was as effective as I'd like it to be. Mainly because it is more verisimilitude if it has a child's dialogue in it. I will have a new voice actor for this line, it is my brother and he is very enthusiastic about sports. I have also shortened it to get the point across quickly rather than having it long winded and it not having the ultimate effect of the aspirers buying the boots. It all felt to formal and stiff I wanted it to mean something and relate to my audience
Read more

Radio Advertisement Draft

Image
With the radio advertisement I wanted to focus on the vocals first of all for my first draft so I can put everything else in later when I have a bit of inspiration looking at other videos of radio advertisements or simply focusing mainly on the audio and taking out the visuals. There is a lot of room for improvement here, one being the music. However one thing I do want to add to this is the image of my logo and a slogan, if I do this I can add the slogan towards the end. I shall add all of these things in the next video I make. Obviously to improve I will have to put in the soundtrack which be lightly played in the background and will almost be a bridge sound onto the end and slowly play out which will conform to the type of advertising, I will also add the slogan that I have come up with which I will be mentioning later.
Read more