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This first attempt is good in terms of footage because I have a lot of different camera angles that insinuate meaning. Such as the close up which establishes who the celebrity endorsement is (the actor in this case), I have also included the shots of him kicking the ball from long shot and medium long shots to show just how far away the ball is being kicked from. The improvements that I can have is to shorten it and add some fast paced editing and a voice over, these features will conform more to to the form which is an advertisement for football which almost always has to be fast paced and short to get as much product and celebrity time in as possible.

This will lead to the inevitable final product which will include these added features.

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