Advert media

I feel like this is the advert I put all of my effort into and is my main advertisement because it has the soundtrack 'harder better faster stronger' in it and that was my main song in my shoot videos. This has fast paced editing, long shots, medium long shots, high angle, close ups, pan. It has all of the necessary codes and conventions of this form and genre.

In this advert I have taken the advice of a media professional from my audience feedback to cut some footage and include fast paced editing, also he said there weren't enough transitions and effects so I added more. I also added the soundtrack that I wanted, it all comes together nicely I think

This final video has put together all of the audience feedback and the thoughts that I have had on the video. This has been improved, the costume is black and the editing is fast paced. There are close ups of the celebrity endorsement and there's features of all of my products.

With this video I added an extra voice actor which was my little brother as the child's dialogue and then I added my own voice to the video and made it a little bit shorter and I added a soundtrack. I also changed the dialogue a little bit to make it suit me better, if it is too formal it will not suit my demographics, so I tweaked it whilst I was reading it out.

This is the new script because the last one I didn't feel that it was as effective as I'd like it to be. Mainly because it is more verisimilitude if it has a child's dialogue in it. I will have a new voice actor for this line, it is my brother and he is very enthusiastic about sports. I have also shortened it to get the point across quickly rather than having it long winded and it not having the ultimate effect of the aspirers buying the boots. It all felt to formal and stiff I wanted it to mean something and relate to my audience

To start off the audience feedback I wanted to do a questionnaire which I gave to multiple people around the college and they watched my videos and saw the soundtracks from my original shoot videos and judged them based on some questions that I came up with and I feel like they would help to create a better product. Altogether The results that I got for each question were dominant but I saw a few corrections that I would like to consider for my final videos. Question 1 - About 90% of the people that were handed the questionnaire thought that this package was put together well and linked well because they all have the logo at the end and lots of camera angles etc. The other 10% thought that I should have the logo for the radio advertisement too which I will put on. Question 2 - 50% of the people said that I should change the radio ancillary to make it more wide spread so I will come up with a new script to correct this, people also said that they would change the fact that s

The editing process is a very long one it takes to plan out your video and make a video that links to the audience. In this I will be showing how my videos were made with screen grabs from the editing process and say how I did it and why. As you can see there are three bars that you can select here. The first one is any extra footage that you can have over it (any messages etc. So I have took that opportunity to include my new logo to put this on I have to create it through drawing an initial ideas as I have said previously and selecting that photoshopped document which is the raw logo with no background and dragging it with the mouse to that part of the bar and then adjusting it to make it where I want to be. The second bar is your main footage, to get that I had to take my SD card and put it into my computer (the SD card has all of the footage on it) and upload it to my PC after that is done I had to upload the files onto the editing software that I use which is Video Pad, once th

For this sponsorship I wanted a fast paced video, with a lot of jump cuts and a lot of fast paced editing, I have achieved my goal in this way. However, what I have to improve on is adding a logo and the name of a TV series or station that I am sponsoring. I have had a few ideas about this, I will include some of the sponsorship stations or TV shows that I could have. I think the main one I would have to choose is sky sports, this is because sky sports is arguably one of the most popular TV stations in Britain. It would be suitable because it primarily shows football games and re runs of football games. Obviously suitable to my Advert. The Carlsberg line painter advert is suitable for this because it is short and shows all of the surroundings of a football field. With this in mind it also adds a noise perspective because of the what seems like a massive crowd screaming maybe for the game but maybe also for the sponsor itself because as everyone knows Carlsberg is very popul

With the radio advertisement I wanted to focus on the vocals first of all for my first draft so I can put everything else in later when I have a bit of inspiration looking at other videos of radio advertisements or simply focusing mainly on the audio and taking out the visuals. There is a lot of room for improvement here, one being the music. However one thing I do want to add to this is the image of my logo and a slogan, if I do this I can add the slogan towards the end. I shall add all of these things in the next video I make. Obviously to improve I will have to put in the soundtrack which be lightly played in the background and will almost be a bridge sound onto the end and slowly play out which will conform to the type of advertising, I will also add the slogan that I have come up with which I will be mentioning later.

Like the last advert this also good in terms of footage and editing, the backstory has been judged and to conform to the form it has to be shortened and the first section of the advert is not needed so I will have to edit that out because it doesn't need a backstory, it needs to be showing the product. The soundtrack will be shortened, that was a good feature because it matches the slogan that I am going to create which will be 'Better Faster Stronger'.