Evaluation 2

Peer feedback


Question 1 - About 90% of the people that were handed the questionnaire thought that this package was put together well and linked well because they all have the logo at the end and lots of camera angles etc. The other 10% thought that I should have the logo for the radio advertisement too which I will put on. 
Question 2 - 50% of the people said that I should change the radio ancillary to make it more wide spread so I will come up with a new script to correct this, people also said that they would change the fact that some of the videos are too slow which I have thought is a good point recently. However, I know that in one of the videos it didn't need a backstory and I have mentioned before that I will change that in my final videos 
Question 3 - About 75% of the people said that it linked well with my chosen audience, but I knew that there would be some correction and once again the 25% of the people said that I should add another voice actor to my video which I will do I want to add my brother because he links well my demographics and psychographics table (he is 9) I feel that if I include him then the adverts as a whole will have a wide variety of people who have contributed making it look like a big company that is very popular which my chosen age group.
Question 4 - Roughly 95% of the people said that the sound track is chosen exceptionally well because it links to my slogan 'Better Faster Stronger' the other 5% said that it should be changed because of their own personal preference which I cannot take into account because they are not my targeted audience.

Focus group for my final video

Comparing my video to real media texts

For my ancillary text, I wanted to make sure that I used the inspiration that I used before which was the football advert with an endorsement by Sean Bean. I took away all of the visuals and recreated it to be my own advert. However, the differences as you can see are quite obvious. One being I tried to make a more serious advert, however the adding of my brother for a voice actor changed that when in my draft it was just my voice. I think it added a more playful softer narrative to the original thing because I emphasized a lot of the words. I also took into consideration the soundtrack which really helped me make it feel more like a professional advert. The advert that I took inspiration from also had a soundtrack which was more serious than mine. It also added Foley sound with the fans which I did not do.

For my sponsorship I did not take inspiration I just took a concept and conventions of that form to make my own sponsorship videos I used the one to example one of them (you will see it below)

Styles that I have used

Fonts – For my fonts, throughout all of my videos I used my logo which is a 'P' and a 'J' with a lightning bolt. This has been done because it creates continuity and links together all of the videos. I also used the black bold font because like every brand, I wanted mine to stand out to my targeted audience. On the questionnaire that I did 90% of the people that were handed the questionnaire thought that this package was put together well and linked well because they all have the logo at the end

Colour schemes – I have stuck to bold colours rather than soft or weak colours because if you dress or use weak colours it could mean a weak looking brand. This is especially important because colour connotation can mean everything in an advertisement and tell you a lot about what the brand is about. For my actors I wanted them to wear mostly dark clothing because the focus is not on them, the product is the focus; to convey this thought I used close ups on the products at the end of the end of the advertisements, the products are a bolder and stand out more which is a main convention because you want your product to stick out because it is what you are selling.

Images – The imagery that I wanted to use was mainly a predominating force that can beat anyone at what they do, making the brand seem more powerful than others.

Representation of actors

            The person I used the most was my friend meg, with both of the actors I told them to be themselves. So Meg was the person to always be smiling and doing tricks etc. with the football she came across as someone who was more playful but can be excellent with the ball which really suited what I wanted to aim for in terms of psychographics, because the aspirers want to see that the actors are having fun as well as being the best.

            Joe took the opportunity to be different, he hardly smiled and seemed quite serious which at the time I didn’t like but then I grew to like it because it matched what I wanted altogether for that advertisement, a person who is in control and that matched my slogan to be honest ‘Better faster stronger’.

           

             I was also in it but as the voice in the radio. I have had no past experience with talking on the radio, I haven’t been on TV. So like I said in the last question I took inspiration from a football advert and made it my own. So I made a script and practiced a few times until I got it right.

           

  My brother was also the voice of the child this was to link with my target audience, he had one line but it made it more diverse.

Purpose as an advertising package

       The use of mise-en-scene and cinematography can be brought together to make an effective advertising package, all of them (being the adverts and the ancillaries) come together to make a well linked brand that seems like it could be legitimate. I feel like I have created a well done piece of sports advertisements that is both conventional and unconventional and could be viewed on the TV. It is a good reflection to what could be seen as the postmodern adverts.

What would I have done differently if I were to do it again?

      I think I would have done another video to make more of a larger package. I think I would have added a slogan to the videos too. I think if I would have done these things the package as a whole would feel more complete and feel more professional. I also would have maybe done multiple videos in my editing process to choose the best based on audience feedback rather than just choosing the one and having just that to go by.