Advert media

I feel like this is the advert I put all of my effort into and is my main advertisement because it has the soundtrack 'harder better faster stronger' in it and that was my main song in my shoot videos. This has fast paced editing, long shots, medium long shots, high angle, close ups, pan. It has all of the necessary codes and conventions of this form and genre.

In this advert I have taken the advice of a media professional from my audience feedback to cut some footage and include fast paced editing, also he said there weren't enough transitions and effects so I added more. I also added the soundtrack that I wanted, it all comes together nicely I think

This final video has put together all of the audience feedback and the thoughts that I have had on the video. This has been improved, the costume is black and the editing is fast paced. There are close ups of the celebrity endorsement and there's features of all of my products.

With this video I added an extra voice actor which was my little brother as the child's dialogue and then I added my own voice to the video and made it a little bit shorter and I added a soundtrack. I also changed the dialogue a little bit to make it suit me better, if it is too formal it will not suit my demographics, so I tweaked it whilst I was reading it out.

This is the new script because the last one I didn't feel that it was as effective as I'd like it to be. Mainly because it is more verisimilitude if it has a child's dialogue in it. I will have a new voice actor for this line, it is my brother and he is very enthusiastic about sports. I have also shortened it to get the point across quickly rather than having it long winded and it not having the ultimate effect of the aspirers buying the boots. It all felt to formal and stiff I wanted it to mean something and relate to my audience

To start off the audience feedback I wanted to do a questionnaire which I gave to multiple people around the college and they watched my videos and saw the soundtracks from my original shoot videos and judged them based on some questions that I came up with and I feel like they would help to create a better product. Altogether The results that I got for each question were dominant but I saw a few corrections that I would like to consider for my final videos. Question 1 - About 90% of the people that were handed the questionnaire thought that this package was put together well and linked well because they all have the logo at the end and lots of camera angles etc. The other 10% thought that I should have the logo for the radio advertisement too which I will put on. Question 2 - 50% of the people said that I should change the radio ancillary to make it more wide spread so I will come up with a new script to correct this, people also said that they would change the fact th...

The editing process is a very long one it takes to plan out your video and make a video that links to the audience. In this I will be showing how my videos were made with screen grabs from the editing process and say how I did it and why. As you can see there are three bars that you can select here. The first one is any extra footage that you can have over it (any messages etc. So I have took that opportunity to include my new logo to put this on I have to create it through drawing an initial ideas as I have said previously and selecting that photoshopped document which is the raw logo with no background and dragging it with the mouse to that part of the bar and then adjusting it to make it where I want to be. The second bar is your main footage, to get that I had to take my SD card and put it into my computer (the SD card has all of the footage on it) and upload it to my PC after that is done I had to upload the files onto the editing software that I use which is Video Pad, once th...