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Script with analysis

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October 05, 2017

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Mood board

October 13, 2017

For my mood board I wanted to include basic things that the audience will expect to see. First of all I will include a football in all of advertisements because if I didn't it wouldn't be conventional as I will be targeting the younger audience, I have decided this through the demographics table. Next I have chosen to include Steven Gerrard because most football adverts have a celebrity endorsement because if the audience see that a celebrity is wearing the kit that I am advertising then they will want to wear it to, they have that mind-set of the Succeeders that I have shown on my psychographics table, they aspire to be the best and want to be like the celebrities who are the best at what they do. Next up is the stadium, all footballers play big games in a stadium, obviously I cannot use a stadium because it would cost a lot of money to rent out. I will be including establishing shots like this to show where we have set the location so they know we are playing seriously rat...

Advert 1 Final

February 11, 2018

In this advert I have taken the advice of a media professional from my audience feedback to cut some footage and include fast paced editing, also he said there weren't enough transitions and effects so I added more. I also added the soundtrack that I wanted, it all comes together nicely I think

Logo

November 20, 2017

I chose this design for my logo because I wanted something modern that can relate to the new generation (my audience). I also wanted something that linked to the clothing that my Artists will wear in the video. I need to have this logo because of the grey which is a much lighted shade than black (Which is the main shade I want for my clothing). With other brands that you see, there is usually a black outline or black included, I think this is done to be bold and stands out. This is what I have tried to do here with this logo. There are a few examples of logos that I have some inspiration off, I will show them below. I really like these logos because they all are simple yet dark and effective giving off a very dark and confident look. My favourite has to be Adidas because ever since I saw the new logo as a child I loved how the bars look and I do like the shade black because of it's lethal look, that is why I got inspiration off of the logo because it shows that maybe people c...