Brief

AN advertising package for a new product or service, to include two TV advertisements with a radio advertisement and a TV programme sponsorship sequence.

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Audience Feedback

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To start off the audience feedback I wanted to do a questionnaire which I gave to multiple people around the college and they watched my videos and saw the soundtracks from my original shoot videos and judged them based on some questions that I came up with and I feel like they would help to create a better product. Altogether The results that I got for each question were dominant but I saw a few corrections that I would like to consider for my final videos. Question 1 - About 90% of the people that were handed the questionnaire thought that this package was put together well and linked well because they all have the logo at the end and lots of camera angles etc. The other 10% thought that I should have the logo for the radio advertisement too which I will put on. Question 2 - 50% of the people said that I should change the radio ancillary to make it more wide spread so I will come up with a new script to correct this, people also said that they would change the fact that s
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Codes and conventions of chosen Form

Conventions of an advert (sports) The conventions of a sports advert are: The product in action, the player with the endorsement (sometimes the opposition versing each other), science (legitimize the product), they usually are polysemic, some editing (including: Slow motion, Speeded up, fast paced editing etc.), but most importantly the product. The product in action makes the viewer want to buy the product because for example with a boot, it says that it boosts accuracy (or at least inspires you to train to do that.). The player with the endorsement is featured because it could mean that you could be exactly like them if you practice enough with the product you could be in the exact same situation as them. But sometimes they have multiple players to make the viewer more included because they could be a fan of one of the players but not another. It also creates some tension between them. They sometimes include if it is a sport drink like lucosade energy drink, they say that it is sc
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