Advert media

For the advertisements I think that I should have a soundtrack of Daft punk with the main videos being famous songs such as 'Harder Better Faster Stronger' because it matches what my videos are about it's about becoming good at what you love and I feel like this song would be good for this. As for raw footage I have put together a video that will show you the sort of thing that I want, it will show all of the necessary footage. As you can see I have tested out the camera and how it records I have a few good shots that should put together a well edited video in the future.

I have chosen PJ because it's an acronym, point jolt because the main message of my adverts are to covert energy into victory so its like a jolt of pure motivation to be the best. Jolt being the key word here, it means electricity.

This is my final logo I feel like it links well with the advert with the colour connotation of dark colours. It also includes a lightning bolt that connects the letters, I have done this to show the fast pace that my videos are going to be.

I have created some new logos that would be better I think to match the colour connotations of what I want my brand to be.

I chose this design for my logo because I wanted something modern that can relate to the new generation (my audience). I also wanted something that linked to the clothing that my Artists will wear in the video. I need to have this logo because of the grey which is a much lighted shade than black (Which is the main shade I want for my clothing). With other brands that you see, there is usually a black outline or black included, I think this is done to be bold and stands out. This is what I have tried to do here with this logo. There are a few examples of logos that I have some inspiration off, I will show them below. I really like these logos because they all are simple yet dark and effective giving off a very dark and confident look. My favourite has to be Adidas because ever since I saw the new logo as a child I loved how the bars look and I do like the shade black because of it's lethal look, that is why I got inspiration off of the logo because it shows that maybe people c