Health and Safety 3


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Mood board

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For my mood board I wanted to include basic things that the audience will expect to see. First of all I will include a football in all of advertisements because if I didn't it wouldn't be conventional as I will be targeting the younger audience, I have decided this through the demographics table. Next I have chosen to include Steven Gerrard because most football adverts have a celebrity endorsement because if the audience see that a celebrity is wearing the kit that I am advertising then they will want to wear it to, they have that mind-set of the Succeeders that I have shown on my psychographics table, they aspire to be the best and want to be like the celebrities who are the best at what they do. Next up is the stadium, all footballers play big games in a stadium, obviously I cannot use a stadium because it would cost a lot of money to rent out. I will be including establishing shots like this to show where we have set the location so they know we are playing seriously rat...
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Codes and conventions of chosen Form

Conventions of an advert (sports) The conventions of a sports advert are: The product in action, the player with the endorsement (sometimes the opposition versing each other), science (legitimize the product), they usually are polysemic, some editing (including: Slow motion, Speeded up, fast paced editing etc.), but most importantly the product. The product in action makes the viewer want to buy the product because for example with a boot, it says that it boosts accuracy (or at least inspires you to train to do that.). The player with the endorsement is featured because it could mean that you could be exactly like them if you practice enough with the product you could be in the exact same situation as them. But sometimes they have multiple players to make the viewer more included because they could be a fan of one of the players but not another. It also creates some tension between them. They sometimes include if it is a sport drink like lucosade energy drink, they say that it is sc...
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