Advert media

Obviously these will all have to be followed carefully in order to have a safe environment for shooting, I will show my actors these health and safety charts and have them carefully read it so they don't have any accidents that are included here.

This animatic is what I want my second advertisement to look like, I planned it out step by step and got all of the transitions in and all of the actions and I will try to follow this plan as closely as I possibly can.

In my animatic, I wanted to include everything I could think that I could do. I will produce the rest of the animatic and more story boards so I can plan out what I need to do next for the rest of my videos, it might be snowing so I have taken a photo to show what it would be like if that did happen.

The story board is important because it just gives you a basic feel of 

I think that this has been effectively done and has a nice layout, if I add my voice onto this for the recording I can add a soundtrack and sound effects later on. However, I feel like this would be more effective if it had a shorter script and another voice actor like a child to make it seem more real to the audience.

Initial ideas on cinematography I feel like there should be a lot of close ups for the celebrity endorsements and also to show off the products that I am selling. Secondly, I think I should have a lot of medium long shots because I want to show how far the actors are kicking the ball from once I start the shooting. Also, I am thinking about having some over the shoulder shots to show what the actors are going for in the film, this will mainly be the goal because the aim of the game for football is to score goals. Another think that I can include is tracking shots, these show how fast the people are going in my film and bring across the message that the product is making them go this fast. High angle, if I can get up high I will try to do this, this will be good to get some suspense in. Low angle this shows how dominant the players are and the reason why they play football is because they are the best. Establishing shots, this will show the viewer where they are playing. Initi

I have chosen a friend of mine to play the part in a football advert because I know that he is really good at it from past experiences of him playing it with me when we were younger and up to now. He has all the capabilities of being in this advert. However, I am going to have to change this actor because he is unreliable. I have also chosen the Halifax goalkeeper to be in my music video because my uncle used to teach him back in high school and he knows his parents so they have had the opportunity to keep in touch. I have also chosen another friend that I have in case one person can't do the filming required to do the things I need to do. She is extremely good at football and is reliable. She also adds variety to the football rather than just having male roles. She appeals to the audience because she is a female which will bring in a different amount of people to see my advert the cliché that females don't play football as much as males will be broken I think this i

For my mood board I wanted to include basic things that the audience will expect to see. First of all I will include a football in all of advertisements because if I didn't it wouldn't be conventional as I will be targeting the younger audience, I have decided this through the demographics table. Next I have chosen to include Steven Gerrard because most football adverts have a celebrity endorsement because if the audience see that a celebrity is wearing the kit that I am advertising then they will want to wear it to, they have that mind-set of the Succeeders that I have shown on my psychographics table, they aspire to be the best and want to be like the celebrities who are the best at what they do. Next up is the stadium, all footballers play big games in a stadium, obviously I cannot use a stadium because it would cost a lot of money to rent out. I will be including establishing shots like this to show where we have set the location so they know we are playing seriously rat

Class: With my audience I want to follow the demographics table in terms of class with an advertisement. I need to do this because I want to target a specific group that I am creating an advertisement for. I want to choose from class D to class C1. I want to choose these classes because I want to aim for people who would buy their children sports kit for Sunday football so they can show off their boots or clothing to their friends. I don't want to target above C1 because I don't expect middle class people or high class people going to sports direct to buy my products. The reason I don't want to target class E because they wouldn't be able to afford or even want to have the boots. I don't expect pensioners to buy the boots for obvious reasons. Age: I want to target the younger ages for the boots because I want to include or pretend to have a celebrity endorsement, younger kids adore celebrities usually footballers because they want to be just like them gettin

For my video I want the player being the main focus at first with close ups of him talking about what makes him motivated and ambitious to be the best. It will then cut to him playing football doing trick and getting goals, I have asked the Halifax goalkeeper Tom to fill in as the goalie. I want them to have a eye line match showing that they are both competing to be the best. I want the lighting to be black and white because I want the main focus to be that it isn't a colourful friendly game; on the contrary I want it to be quite serious. I also will have my own brand and get both of the players to wear them as their own sort of endorsement contracts. The type of idea that I would like to have is of the Rooney advert for Nike when he was tested on his accuracy. This advert added a certain intensity to the advert and made the viewer think that if you bought the boots you would be more accurate with your shooting. They tried to prove this with Rooney as he beat all of the challenges