Advert media

In this video I will be talking about the codes and conventions of ancillary form, this one will be the sponsorship. This advert for a football beer advert is a perfect example of the conventions of time scales because sponsorship should be about 10 to 20 seconds long. I will be making my video that long but I will include more footage for the draft so I know which parts are best based on my audience feedback that I will get later on. As for codes anything goes just as long as the shot doesn't linger on. In this sponsorship advert it is a rule of thirds and it remains on this shot for the entire thing apart from when the logo comes on at the end. The narrative is a man walks near a box that makes football sounds (Foley sound) when he goes near it, he kicks it and that's the end of it. The costume he wears is casual clothing so it is aimed at people who are any class that do not wear suits every day, mainly pub football fans.

Ancillaries are important because they follow a different type of rule, they fit a specific role such as advertising through cars or advertising shows by sponsoring them. The radio is obviously for car because now a days no one listens to the radio because the television has become more popular but transport is a way to get around that because you cannot watch TV in the car. # In this video I will be going through the audio rather than the visuals for this sky sports advert featuring Sean Bean, the dialogue is always important because if you didn't have one then you wouldn't be selling anything therefore it would be pointless. Also, the soundtrack is always included because it gives a lighter or more serious mood.

Conventions of an advert (sports) The conventions of a sports advert are: The product in action, the player with the endorsement (sometimes the opposition versing each other), science (legitimize the product), they usually are polysemic, some editing (including: Slow motion, Speeded up, fast paced editing etc.), but most importantly the product. The product in action makes the viewer want to buy the product because for example with a boot, it says that it boosts accuracy (or at least inspires you to train to do that.). The player with the endorsement is featured because it could mean that you could be exactly like them if you practice enough with the product you could be in the exact same situation as them. But sometimes they have multiple players to make the viewer more included because they could be a fan of one of the players but not another. It also creates some tension between them. They sometimes include if it is a sport drink like lucosade energy drink, they say that it is sc

The advertisement starts off with Michael Jordan who is a basketball legend and hall of famer. He is included because everyone knows who he is, may not be his name but his face is recognised. It then cuts to a court establishing that he plays (or used to play basketball). Then a cut to him and he says "want to know the secret to victory?" which is quite powerful because it makes you think about what he needed to win so often. It then cuts to the seats around the court (continuous sound bridge throughout.) The seats mean that lots of people will be watching including fans and other spectators. It then shows Michael and the court, this character placement shows that he has had major experience with the secret to victory and has had millions watching him per game. It then cuts to another scenario of another athlete doing weight training; this athlete I assume is an Olympian because you can see that he is working hard to push his limits, the props include a bench press wit

  The Nike risk everything advert   isn't very conventional as it is six minutes long. But it puts some younger people on a pitch pretending to be their favourite football stars. They put all the football products on the adverts so they are conventional to dress code. They then go to a full stadium which is also a convention because you’d expect to see. The form is an advertisement so their endorsements make them able to attend every session. However, some might be busy so you wouldn’t expect to see them all . You can tell that they wanted to make the brand important because every match on action puts on a person wearing a Nike branded kits, this is including: Boots, shirts and the shorts on some of the cuts. But they also put a main focus on the players making their kit just as important as them, kids will think that because their favourite footballers (there should be one because there's players from all around the world) are wearing them.  The main message is you

Adidas are a huge company that provides all sorts of sports wear and gear, they get a lot of sponsors on football kits for legitimate teams in the FIFA league and other leagues around the world. In this video the footballers (celebrity endorsement) are showing off what they can but and this is conventional because they can get all of the boots and gear because they are very successful and in case you don't know who they are these use close ups to show the different footballers who clearly at the top of the game. Throughout the booming dialogue says 'there will be haters' which means that people are jealous of what they have (including Adidas products) this is a running theme throughout because it is conventional for there to be a message about being skilful in football when the adverts are on. This is always done to get them to buy things because in this genre football has be played by champions who win all of the time. The genre also almost always requires to have bri

I have chosen to do a Football advert because I feel like this would be good in terms of footage and will be fun because I am interested in football, I have chosen to do the two advertisements and the ancillary texts will be a radio advertisement and a sponsorship advert.

AN advertising package for a new product or service, to include two TV advertisements with a radio advertisement and a TV programme sponsorship sequence.